Dunbar Property Group



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MARKETING STRATEGIES
Dunbar Property Group caters to a wide variety of Retail Property, Commercial Property and Industrial Property investors and developers with varying strategies. In line with the needs of clients, Dunbar Property Group employs a 5 Tier Marketing Strategy to effectively market commercial and industrial property disposals. Each Marketing Tier represents a step up from the previous Marketing Tier ranging from low-level off-market strategies to full and comprehensive exposure to the market.

TIER 1 MARKETING STRATEGY
Tier 1 Marketing Strategy is geared to Commercial & Industrial Property that requires below the radar off-market disposal. Dunbar Property Group runs an extensive Needs Database from profiled Commercial & Industrial Property Investors and Developers from all across South Africa. The Needs Database encompasses specific profiles relating to Location, Type, Size, Yields, Budgets and General Requirements. Commercial & Industrial Property disposals are first and foremost matched to the Needs Database and followed by one on one presentation to investors that match the property profile.

This strategy is discreet and highly effective for Commercial and Industrial Property that is priced right.

TIER 2 MARKETING STRATEGY
Apart from the Needs Database, Dunbar Property Group has a significant vetted database of Commercial & Industrial Property Investors, Developers, Private Equity and Finance Groups, local and offshore, ranging from Ultra-HNW to Institutional Conglomerates. Tier 2 Marketing Strategy involves a Disposal Schedule mailshot to this database comprising a very brief unidentifiable synopsis of the property. The synopsis includes only Property Type, Province, approximate GLA, approximate Land Size, approximate NOI, Yield, Price and General Note, hence it will give significant exposure to the disposal without any pertinent disclosure. Recipients enquire on properties in the Disposal Schedule that may be of interest and after a vetting process, such enquirers are introduced to the finer detail of the property.

TIER 3 MARKETING STRATEGY
Dunbar Property Group lists Tier 3 Marketing property for sale on its dedicated Commercial & Industrial Property website, www.dunbar.co.za. Effective Search Engine Optimisation has placed Dunbar Property Group on Page 1 & Page 2 of Google search results for critical keywords relating to the sale of Commercial & Industrial Property in South Africa.

TIER 4 MARKETING STRATEGY
Dunbar Property Group has contracted over 70 Commercial & Industrial Estate Agencies across South Africa and Internationally. These incorporate most the big name brands and a host of Commercial & Industrial Property specialist agents. Tier 4 Marketing mandates include sharing Commercial & Industrial Property for sale with these associates nationally, substantially enhancing the exposure of the property to the property investment market.

TIER 5 MARKETING STRATEGY
In addition to Tier 1 to Tier 4 Marketing Strategies, Dunbar Property Group lists Tier 5 Marketing mandates on a number of external websites including social media sites and investment groups giving the property the widest possible exposure to the market.

 
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